Privacy policy

Last updated: September 5, 2025

Hangul Hype operates this store and website, including all related information, content, features, tools, products and services, in order to provide you, the customer, with a curated shopping experience (the "Services"). Hangul Hype is powered by Shopify, which enables us to provide the Services to you. This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase or other transaction using the Services or otherwise communicate with us.

If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information.

By using and accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use, and disclosure of your information as described herein.

Personal Information We Collect or Process

We may collect or process the following categories of personal information:

  • Contact details including your name, billing and shipping address, phone number, and email address.

  • Financial information including payment details and transaction records.

  • Account information including your username, password, and preferences.

  • Transaction information such as items viewed, added to cart, purchased, returned, or exchanged.

  • Communications you send us (e.g., customer support inquiries).

  • Device and usage information including IP address, browser, and how you interact with our store.

Sources of Personal Information

  • Directly from you when you visit, order, or contact us.

  • Automatically through cookies and similar technologies.

  • From our service providers and partners (Shopify, Printful, payment processors, etc.).

How We Use Your Information

We use your personal information to:

  • Provide, fulfill, and improve our Services (including order processing and shipping).

  • Customize your shopping experience.

  • Communicate with you about your account or orders.

  • Send marketing and promotional messages (with opt-out available).

  • Detect and prevent fraud or security issues.

  • Comply with legal obligations.

How We Share Your Information

We may share your personal information in the following cases:

  • With Shopify (hosting, payment processing, data analytics, security).

  • With Printful (our fulfillment partner) for the sole purpose of producing, packaging, and shipping your order. Printful only processes data necessary for fulfilling your purchase.

  • With trusted service providers (e.g., cloud storage, IT management, customer support).

  • With business partners for marketing (in accordance with applicable law).

  • To comply with legal requirements, enforce our Terms, or protect our rights.

Relationship with Shopify and Printful

Our Services are hosted by Shopify, which collects and processes personal information about your access to and use of the Services.
In addition, we share necessary order information (such as your name, shipping address, and contact details) with our fulfillment partner, Printful, to manufacture and deliver your order.

International Transfers

Your personal information may be transferred, stored, or processed outside your country of residence. For customers in the EEA or UK, we rely on lawful transfer mechanisms (e.g., Standard Contractual Clauses).

Data Retention

We retain your personal information as long as necessary to provide the Services, comply with legal obligations, resolve disputes, and enforce agreements. Once no longer needed, we will delete or anonymize your information.

Your Rights

Depending on where you live, you may have rights such as:

  • Accessing, correcting, or deleting your data.

  • Requesting a copy of your information (portability).

  • Opting out of targeted advertising or certain data sharing.

  • Withdrawing consent for data use (where applicable).

Residents of the EEA/UK also have the right to object to processing and restrict processing.

You may exercise these rights by contacting us at hangulhype.official@gmail.com. We may need to verify your identity before processing requests.

Children’s Data

Our Services are not intended for children. We do not knowingly collect personal information from individuals under the age of majority in their jurisdiction.

Security

We implement reasonable safeguards to protect your personal information, but no method of transmission or storage is 100% secure. Please use secure methods when sharing sensitive data.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect operational, legal, or regulatory changes. The “Last updated” date will always be revised, and we will notify you of material changes as required by law.

Contact

If you have any questions about this Privacy Policy or how we handle your personal information, please contact us at:

Email: hangulhype.official@gmail.com

For the purposes of applicable data protection laws, Hangul Hype is the data controller of your personal information.