Yes, I’m Pure — Dad Hat

Design

One bold Hangul word sits front-center: 순수함. The lettering is clean and gentle, yet confident. On a dad hat, it’s a strikingly simple statement — easy to read, easy to smile at.

Meaning & Pronunciation

순수함 (sun-su-ham) = “purity, innocence.”
It’s the noun form of “pure,” so the word becomes a playful self-label: This is my purity.

K-culture note (why it’s fun)

In Korean, 순수함 often describes someone’s innocence or honesty. Wearing it as a single-word badge is ironic for those who are anything but pure — and endearing for those who really are.

That’s the twist:

If you’re cheeky, it’s funny because nobody expects you to wear “purity” on your forehead.

If you’re genuinely kind-hearted, it’s a proud, wholesome flex.

Either way, in today’s complicated world, showing off 순수함 feels bold.

Gift it

Gift it to a friend who jokes about being innocent, to someone whose kindness makes them stand out, or to yourself as a reminder that purity is worth wearing proudly.

Why you’ll love it

Minimal, single-word Hangul graphic with instant readability

A cultural word that blends irony and sincerity

A versatile fashion statement — both humorous and wholesome

Part of the growing Confidence Series for self-expression

Dad hats aren't just for dads. This one's got a low profile with an adjustable strap and curved visor.

• 100% chino cotton twill
• Green Camo color is 35% chino cotton twill, 65% polyester
• Unstructured, 6-panel, low-profile
• 6 embroidered eyelets
• 3 ⅛” (7.6 cm) crown
• Adjustable strap with antique buckle
• Blank product sourced from Vietnam or Bangladesh

This product is made especially for you as soon as you place an order, which is why it takes us a bit longer to deliver it to you. Making products on demand instead of in bulk helps reduce overproduction, so thank you for making thoughtful purchasing decisions!

• Traceability:
- Dyeing—Vietnam
- Manufacturing—Bangladesh or Vietnam
• Contains 0% recycled polyester
• Contains 0% dangerous substances
• Items in Green Camo release plastic microfibers into the environment during washing

Age restrictions: For adults
EU Warranty: 2 years
Other compliance information: Meets the lead, bisphenols and phthalates level requirements.

In compliance with the General Product Safety Regulation (GPSR), Oak inc. and SINDEN VENTURES LIMITED ensure that all consumer products offered are safe and meet EU standards. For any product safety related inquiries or concerns, please contact our EU representative at gpsr@sindenventures.com. You can also write to us at 123 Main Street, Anytown, Country or Markou Evgenikou 11, Mesa Geitonia, 4002, Limassol, Cyprus.

Size guide