Yes, I’m Serious — Dad Hat

Design

One bold Hangul word sits front-center: 엄근진. It’s short, sharp, and visually strong. On a dad hat, it reads instantly — a cultural wink to those who know, and a bold statement for everyone else.

Meaning & Pronunciation

엄근진 (eom-geun-jin) = short for 엄격, 근엄, 진지 — “strict, dignified, serious.”
It’s a playful Korean abbreviation that squeezes three heavy words into one punchy slang term.

K-culture note (why it’s funny)

In Korean internet slang, 엄근진 is often used ironically. Someone might crack jokes while pretending to be 엄근진, adding more humor by acting overly serious.

That’s the fun twist:

If you’re naturally lively, wearing 엄근진 makes people laugh because it’s the opposite of your vibe.

If you’re truly serious, wearing it doubles down on your personality in a witty, stylish way.

And yes, you can even gift it to your brother, boyfriend, or friend as a cheeky way of saying: “Hey, lighten up (or maybe… be serious for once).”

Gift it

Perfect for the witty friend who’s always joking, the serious sibling who needs a laugh, or for yourself if you want to make seriousness look stylish.

Why you’ll love it

Bold one-word Hangul design with instant impact

Korean abbreviation with layers of cultural humor

Works both ways: ironic for lively personalities, literal for serious ones

A unique piece that sparks conversation anywhere you go

Dad hats aren't just for dads. This one's got a low profile with an adjustable strap and curved visor.

• 100% chino cotton twill
• Green Camo color is 35% chino cotton twill, 65% polyester
• Unstructured, 6-panel, low-profile
• 6 embroidered eyelets
• 3 ⅛” (7.6 cm) crown
• Adjustable strap with antique buckle
• Blank product sourced from Vietnam or Bangladesh

This product is made especially for you as soon as you place an order, which is why it takes us a bit longer to deliver it to you. Making products on demand instead of in bulk helps reduce overproduction, so thank you for making thoughtful purchasing decisions!

• Traceability:
- Dyeing—Vietnam
- Manufacturing—Bangladesh or Vietnam
• Contains 0% recycled polyester
• Contains 0% dangerous substances
• Items in Green Camo release plastic microfibers into the environment during washing

Age restrictions: For adults
EU Warranty: 2 years
Other compliance information: Meets the lead, bisphenols and phthalates level requirements.

In compliance with the General Product Safety Regulation (GPSR), Oak inc. and SINDEN VENTURES LIMITED ensure that all consumer products offered are safe and meet EU standards. For any product safety related inquiries or concerns, please contact our EU representative at gpsr@sindenventures.com. You can also write to us at 123 Main Street, Anytown, Country or Markou Evgenikou 11, Mesa Geitonia, 4002, Limassol, Cyprus.

Size guide